Otrium boosts productivity by 90%
Using Pixyle.ai's machine learning, Otrium automated their product tagging process, significantly improving efficiency and accuracy.
About Otrium
Pixyle AI & Otrium, since 2020
Business: Outlet fashion marketplace where brands can open an online outlet store
Offerings: Discounted premium and luxury brands (up to 75% off)
Mission: All clothing should be worn
Challenges faced
Manual tagging: Time-consuming, error-prone, and limited to just a few attributes
Consumer search experience: Missing data negatively impacted search
Scalability: The existing process couldn’t keep up with growth goals
The Solution: automatic tagging
Pixyle.ai’s platform provides rapid tagging results (0.2 seconds per image) and can process up to 336,000 images daily.
Features
• Consistent and reliable tags across the catalogue
• Fast enrichment of tags with Pixyle AI
• Improved product discovery with better filters
Results & Impact
Increase in overall productivity across key operations
Increase in search results for specific terms
Faster time to market, from concept to market readiness
Client Testimonial
Bradley King
Director Product & Engineering @Otrium