10 Black Friday Tips to Prepare Your Fashion Marketplace in 2024 [+Best Practices]

Black Friday 2024 is right around the corner, and it’s set to be bigger, bolder, and more competitive than ever. For fashion marketplaces, this is a golden opportunity to dominate the market and skyrocket revenue. But in an industry where customer expectations are evolving at lightning speed, are you ready to stand out?

In 2023, AI-powered tools like automated product tagging and personalised recommendations revolutionised online shopping. To speak in numbers, In 2023, around 35% of all companies across all industries are using AI in their business. In 2024, the stakes are even higher, as convenience and hyper-personalisation take centre stage. Early preparation with the right tools has never been more crucial.

Pixyle AI’s solutions, such as automatic tagging and AI-generated titles and descriptions— can give your marketplace the edge it needs to excel this Black Friday.

‍

Here are 10 essential tips for preparing your fashion marketplace for Black Friday 2024:

‍

1. Leverage Automated Product Tagging for Easy Discoverability

In 2024, product discovery is about speed and precision. Automatic tagging solutions like Pixyle AI’s help fashion marketplaces categorise products accurately and efficiently. This improves search functionality, making it easier for customers to find exactly what they’re looking for—even in the chaos of Black Friday. Tagging your products with relevant attributes like style, material, and season ensures they appear in searches and recommendations at the right moment.

Pro Tip: Implement dynamic, automated product tags based on customer behaviour to boost visibility for trending items.

Example: Zalando utilises automated tagging systems to ensure every product is searchable by a variety of attributes—style, fabric, colour, and seasonality. By automating this process, they drastically reduce manual tagging time while improving the discoverability of their vast inventory, even during high-traffic events like Black Friday.

2. Create AI-Generated Titles and Descriptions to Capture Attention

Crafting compelling product titles and descriptions at scale can be daunting, especially during peak shopping seasons like Black Friday. In 2024, AI-powered content generators are essential. Pixyle AI offers automatic title and description generation tools that create engaging, keyword-optimised content, helping your marketplace rank higher in search engines and attract more clicks.

Pro Tip: Use AI to personalise product descriptions based on customer demographics, shopping history, or trending fashion terms for Black Friday 2024.

Example: ASOS uses AI to generate product descriptions at scale. They maintain their unique brand voice while tailoring descriptions to each customer, leading to higher engagement and conversions. By using dynamic keywords in descriptions, they boost product visibility across search engines during key sales periods.

3. Optimise for Omnichannel Shopping

In 2024, customers expect a smooth shopping experience across all channels—mobile, desktop, and social media. Ensure your marketplace is fully optimised for mobile users, with one-click purchasing and fast load times. Additionally, don’t overlook social commerce. Use platforms like Instagram and TikTok to showcase your Black Friday offers with direct shopping links.

Pro Tip: By embracing mobile-first and social commerce strategies, you can extend your reach. Envision creating an interactive, mobile-optimised shopping experience where customers can shop directly from Instagram stories or TikTok videos.

Example: H&M leverages an omnichannel approach that seamlessly integrates in-store and online experiences. Their app provides mobile-first features like AR shopping and instant stock checks, leading to a frictionless experience for customers shopping across multiple platforms.

4. Start Promotions Early with AI-Powered Personalisation

Black Friday sales now start earlier each year, often blending into “Cyber Week” or even “Black November.” Use AI-driven customer segmentation to launch early-bird offers personalised for loyal customers or VIP segments. This builds anticipation while reducing the chaos of a one-day-only event.

Pro Tip: Think of a strategy where AI does the hard work of segmenting your customer base by interests, behaviors, and demographics, so your team can focus on crafting personalised offers that resonate.

Example: Nordstrom uses AI to segment its customer base and send personalised early-bird offers, ensuring that VIPs feel valued. They track customer preferences and behaviours throughout the year, enabling them to send hyper-relevant promotions ahead of Black Friday.

5. Curate Personalised Gift Guides Using AI

In 2024, generic gift guides won’t cut it. Use AI tools to automatically generate curated, hyper-personalised gift guides tailored to each customer’s interests and past purchases. Pixyle AI can help fashion marketplaces create dynamic product lists that adjust in real time based on user behaviour, maximising conversion rates.

Example: Net-a-Porter creates personalised gift guides for their customers based on past purchases and browsing behaviour. These curated guides help their customers discover new products that match their style, leading to higher purchase rates and a more personalised shopping experience.

6. Integrate Real-Time Inventory Management with AI Insights

Running out of stock is a nightmare on Black Friday. Use AI-powered inventory management systems to predict demand and ensure you’re well-stocked for the big day. Pixyle AI’s solutions can analyse sales patterns to optimise stock levels and suggest alternative items when certain products run low.

Example: Uniqlo uses AI-driven insights to monitor real-time inventory and adjust their stock levels accordingly. By analysing past sales data, they predict which items will be in high demand during events like Black Friday, ensuring they are fully stocked while avoiding overstock.

7. Implement Smart Product Recommendations

In 2024, recommendation engines are smarter than ever. Use AI-driven algorithms to suggest complementary or similar products to your shoppers. Pixyle AI’s platform enables personalised product recommendations based on browsing history, past purchases, and current shopping trends. This can significantly increase average order value (AOV) during the Black Friday rush.

Pro Tip: With AI-powered recommendations, your team can easily encourage customers to discover more items, increasing sales without manual effort. Think of AI as your personal stylist, upselling products automatically and subtly, improving both the shopping experience and your bottom line.

Example: Farfetch uses advanced recommendation engines to suggest complementary items to customers. Their “Complete the Look” feature suggests accessories or matching items, significantly boosting their average order value (AOV) during high-traffic periods like Black Friday.

8. Use AI for Dynamic Pricing

Black Friday 2024 is all about precision pricing. AI-powered dynamic pricing tools allow you to adjust prices in real time based on market conditions, competitor pricing, and customer demand. This ensures you stay competitive without sacrificing margins.

Example: Macy’s adopts AI-driven dynamic pricing models during major sales events. They adjust prices in real time based on competitor pricing, demand, and customer behaviour, ensuring they remain competitive without eroding profit margins.

9. Prepare for a Surge in Returns with Smart Policies

Returns are inevitable, especially with the spike in sales during Black Friday. In 2024, smart return policies powered by AI can help you manage this efficiently. AI tools can predict which items are more likely to be returned and suggest changes in product descriptions or size charts to minimise returns.

Pro Tip: Make sure your return policy is clear and visible on your site to reduce friction for customers.

Example: Zappos offers a generous, easy-to-navigate return policy, which significantly increases customer satisfaction. They use AI to predict which items might have a higher return rate based on previous returns data, enabling them to tweak product descriptions or sizing charts to minimise future returns.

10. Monitor, Analyse, and Adapt in Real-Time

Black Friday doesn’t end when the sales go live. In 2024, using AI to monitor real-time analytics is essential for success. With tools like Pixyle AI, you can track customer behaviour, identify trends, and make instant adjustments to your site layout, product recommendations, and promotional banners to maximise conversions.

Pro Tip: Picture a real-time AI assistant constantly monitoring your Black Friday traffic, optimising product displays, and adjusting promotional banners to match customer demand. With AI, your team can adapt to real-time insights and keep the momentum going throughout the day.

Example: Boohoo uses AI to monitor their website in real time during major events like Black Friday. They track visitor behaviour, adjust their homepage layouts based on user clicks, and optimise product visibility based on trending items, leading to real-time conversion boosts.

‍

Final Thoughts

Black Friday in 2024 will be driven by AI, personalisation, and efficiency. From automatic product tagging to AI-powered content generation, fashion marketplaces that embrace these innovations will see the best results. Start preparing now, using Pixyle AI’s suite of tools to streamline your operations and create a smooth, personalized shopping experience for your customers.

If you need help enhancing your marketplace for Black Friday, Pixyle AI’s solutions are ready to support you with cutting-edge automation. Let’s make 2024 your best Black Friday yet!

‍